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The Safe Zone bicycle helmet mirror was invented by Brett Flemming, toolmaker, master bicycle mechanic and owner of Efficient Velo Tools LLC (EVT). Brett founded EVT in 1999 with the mission of building better bike tools. One day, as Brett ran a lathe in his machine shop, he came to a realization about the “Loc-Line ®” hose directing coolant at the cutting tool of his lathe. This coolant hose exhibited characteristics ideally suited as a design element in the perfect bicycle helmet mirror… it bent easily and stayed put!
As a lifelong believer and retailer of helmet mounted mirrors, Brett was frustrated with the limited view, failed adhesives, flimsy plastic and bouncy wires that made existing mirror designs irritating. He designed this rugged mirror incorporating the “Loc-Line ®” hose elements, a very large mirror, and a mounting system that is clearly superior to competing products.
Brett used the mirror on his commute to his “day job” as General Service Manager of the Bike Gallery in Portland, Oregon. Eventually, Bike Gallery’s head buyer noticed the mirror, and said “Why don’t you make some of those for us, and we will sell them?” The rest is history!
Originally, Brett machined the base plate in his shop and assembled the mirror with nuts and bolts. This resulted in a mirror that was functional and sturdy, but homemade in appearance. To improve mount-ability, ease of assembly and appearance, the design evolved to an injection molded product it is today.
