SRAM’s founding was based on one man’s dream to create a more fun, efficient, and faster experience on a bicycle. Today, SRAM is a global team of people delivering and manufacturing Components such as Gear Shifters, Cassettes, Chains, Derailleurs, Groupsets etc.

SRAM launched a Force version of its AXS groupset, introduced as SRAM Force eTap AXS. The Force version provided all of the same features and benefits as RED, but at a lower price point. SRAM Force eTap AXS has found specification on nearly all of the leading bike manufacturer’s bikes.