ISM (Innovative Saddle Maker) is a leading brand specializing in ergonomically designed bike saddles, aimed at improving comfort and performance for cyclists. ISM saddles are renowned for their unique, noseless design, which reduces pressure on soft tissues and improves blood flow, making them a popular choice for road cyclists, triathletes, and time trialists. The saddles are designed to promote a more natural riding position, helping to alleviate discomfort during long rides and providing enhanced comfort and performance for a variety of cycling disciplines.