EBC (European Braking Company) is a well-known brand specializing in high-quality braking components, including disc brake pads and rotors for bicycles, motorcycles, and automobiles. EBC brake pads are favored by cyclists for their durability, consistent stopping power, and heat resistance, making them ideal for both road and mountain biking. With a focus on precision engineering and long-lasting performance, EBC is a trusted name in braking technology across various industries.